We can see no Tom Fors, no today’s Gucci. When the Gucci family was notorious for their heated debates, clashing personalities, and rash business decisions. the fashion house Gucci was dangerously closing to bankruptcy. Tom Ford was named Gucci’s new CEO, that the fashion house enjoyed a resurgence of its original popularity and prestige. Ford’s chic new collection in 1995, combined with the pop-culture appeal of celebrity endorsements by the likes of Madonna and Drew Barrymore, helped the brand regain its sense of exclusivity.
By 1999, the house, which had been almost bankrupt when Ford joined, was valued at about $4.3 billion.When Gucci acquired the house of Yves Saint-Laurent, Ford was named the creative director of that label as well. During his time as Creative Director for YSL, Ford won numerous Council of Fashion Designers of America Awards. Like his work at Gucci, Ford was able to catapult the classic fashion house back into the mainstream.His advertising campaigns for the YSL fragrances Opium (with a red-haired Sophie Dahl completely naked wearing only a necklace and stiletto heels in a sexually suggestive pose) and YSL M7 (with martial arts champion Samuel de Cubber in complete full-frontal nudity) have been famous and provocative by pushing fragrance ads to a new level of creativity in artistic expression and commercial impact.

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