What an amazing poster!Louis Vuitton continues its “Core Values” campaign by inviting a trio of astronauts. To celebrate the 40th anniversary of “One giant leap for mankind” the label has photographed Buzz Aldrin, Jim Lovell and Sally Ride to highlight the travel aspect of its products. Ms Leibovitz has perfectly caught an image of people who are still dreaming and looking forward, this brought us news and an image of the new Louis Vuitton Core Values icons. The photograph by Annie Leibovitz is not only amazing but captivating, showing three individuals who have accomplished a similar feat which seemed unimaginable. Louis Vuitton has found a way to inspire with this Core Values Campaign and continues to reach above and beyond.Some journeys change mankind forever. That’s how Louis Vuitton’s marketing team based on Annie Leibovitz masterful photography hope to turn the economy crunch in their favor.As we all know, Aldrin was one of the first men to set foot on the moon in 1969, Lovell was the commander of the ill-fated Apollo 13 mission in 1970, and Ride became the first American woman in history to enter space aboard the Space Shuttle Challenger. The three follow in the footsteps, so to speak, of Sean Connery, Keith Richards and the Coppolas in representing the brand’s “Core Values” campaign.

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