As one of the most promising young designer In the 1990s, Alexander McQueen now have his brand in America Britain and Italy where opened Alexander McQueen flagship stores. McQueen’s first flagship store opened on July 2002 in New York, and the rest two following march and July is founded in London and milan respectively. The name McQueen is of fashion set. Although Alexander McQueen has opened in other cities, but many famous brand agent has introduced its products, such as Hong Kong Limited, Joyce I.T. Boutique and Lane Crawford. But the I.T. opened in China alsp have McQueen sales branches, in order to satisfy the ladies like new young brand and clothing fashionable consumer.
In order to increase their brand creation, in december 2000, the space of the brand in McQueen LVMH equity sold to give the creation of autonomy, in order to maintain its Gucci Group with creation concept of first. Alexander McQueen to points in the art director for Gucci Group, the brand of their caring, still not cooling to brand creation and development. As more international brand, besides women fashion, and the development of McQueen products, such as the Kingdom “published on” perfume series and the sun glasses series. In may this year, he announced and Puma McQueen Crossover (cooperation) series of man, and in September shoes in London in chun xia show fashion presentation. Gu regardless of how the sales, Alexander McQueen foot to the more well-known name, and scored for sport fashion market efn to challenge the Crossover and with other brands by famous nison fashion designer, such as Addidas cooperation with Stella McCartney and Yoji Yamamoto.
Categories : Alexander McQueen
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